Our approach
How we build patterns for success
The need for change
After years of consulting, executive coaching, and research, co-founders Dr Martin Egan and Matthew Burdock uncovered a common challenge: culture barriers often derail change initiatives. Whether merging organisations or introducing new ways of working, success falters when strategy and culture are misaligned. Traditional solutions focused solely on individual leadership development, leaving systemic cultural issues untouched. Recognising the need for a bold new approach, they launched New Direction Consulting (now Culture Impact) in 2014, driven by a mission to align strategy and culture for lasting transformation.
The four steps to building patterns for success
There are four stages we go through when we build relationships that matter with clients, partners, and collaborators.
Are we a good fit?
We begin by understanding your unique challenges and priorities, exploring how we can help. This is a conversation, not a pitch—focused on finding the right fit and sharing insights to spark meaningful change.
Align on aims
We work with you to align on clear objectives, deliverables, and outcomes. Whether designing bespoke solutions or leveraging our proven programmes, we ensure every effortaddresses your organisation’s needs and delivers value.
Review and Evolve
We embed feedback throughout, not just at the end, ensuring continuous learning and improvement. This iterative approach ensures our partnership delivers lasting value as your organisation grows and evolves.
Execute with precision
Using our expertise and resources, we manage the project with precision—clear timeframes,actionable milestones, and support for stakeholder engagement. Collaboration sits at the heart of how we work, ensuring focus and shared investment in success.
Explore our areas of expertise
Our people, partners and associates
At Culture Impact, we don’t just consult—we partner with you to shape the patterns of behaviour that drive decisions, empower leaders, and fuel sustainable success. Our team is a powerhouse of experience, blending deep expertise in culture, leadership, and organisational development with bold, innovative thinking.
Whether tackling leadership alignment, strategic culture change, or executive coaching, our team is ready to help you achieve measurable impact and lasting results.
Co-Founder
Dr Martin Egan
Martin is co-founder of Culture Impact, an experienced culture consultant and executive coach. He has trained to the highest standards to work with both individuals and teams on culture and leadership development.
Executive Assistant
Natalie Truswell
Natalie is the Executive Assistant to the Culture Impact Directors. She has over 30 years' experience of working in Commercial, Retail and Executive Assistant roles
Chief Operating Officer
John Crossan
John Crossan is the Chief Operating Officer at Culture Impact. He has a wealth of experience in HR, Talent Management, Organisational Development and Change Management across multiple sectors.
Commercial Director
Fraser Jones
Fraser Jones is the Commerical Director at Culture Impact. Fraser has considerable experience from his previous roles in Marketing, Business Development and HR solutions. He his responsible for business development and client engagement.
Co-Founder
Matthew Burdock
Matt is co-founder of Culture Impact. He has substantial workplace culture consulting experience and is an executive coach. He has worked in the corporate sector with PwC, Virgin Group, M&S and in the not for profit sector with Breast Cancer Now and Tommy's.
Collaborator
Marianna Karagiannakis
Marianna is an establish HR & Culture consultant, leading cross-organisational change, designing culture initiatives, coaching C-Suite executives & devising bespoke people strategies.
Collaborator
Dr Sally Bonneywell
Sally works extensively with senior executives in both an individual and team coach capacity. She specialises in executive coaching and leadership facilitation.
Collaborator
Carla Collenette
Carla is an experienced executive coach and programme leader for leadership courses.
Collaborator
Karen Foundling
Karen specialises in Leadership Development, Leadership Course Design, Faciliation, Executive Coaching.
Collaborator
Anne Welsh
Anne has worked in the field of personal and professional development for over 30 years. She specialises in executive coaching, internal coach training and coaching supervision.
Collaborator
Soulaf Imam
Based in the UAE, Soulaf is a Human Resources Consultant, Psychometric Assessor and a Certified Coach. She advises clients on strategic human capital strategies and challenges.
Collaborator
Alex Hatfield
Alex is an executive coach and award-winning learning designer. She is also a coaching and faculty supervisor for an international leadership program.
Collaborator
Amanda Bradley
Amanda is an expert facilitator with a background in Corporate Treasury, Mergers & Acquisitions, and Risk Management. After 20 years in Corporate Finance, she trained as a psychotherapist and now coaches senior executives.
Collaborator
Joa Robbins
Joa has worked in coaching and leadership development for over 13 years, with experience in leadership consulting and setting up her own charity.
Collaborator
Alison Forward
Alison is an experienced HR Director with a multi-sector background in aviation, banking, insurance, PE-backed businesses, and the public sector. She coaches and mentors leaders, using her commercial and coaching experience.
Collaborator
Earl Talbot
Earl has vast experience from the technology & consulting sectors, bringing digital and cultural transformation to multi-national companies. He delivered high value results with all levels of the C-suite as a facilitator, mentor & coach.
Collaborator
Julie Nelson
Julie specialises in executive coaching, design and facilitation of personal and development programs.
Collaborator
Harriet Hamner
Harriet specialises in Executive Coaching, Faciliatation and Equine Assisted Leadership development.
Collaborator
Alex Boyle
Alex has worked in leadership development for over 30 years and specialises in Executive Coaching.
Collaborator
Dawn Bentley
Dawn is an executive and team coach and a coach supervisor using a range of lenses from leadership to organisational and relational systems.
Collaborator
Joe Burns
Joe combines his coaching with his extensive experience in the pharmaceutical sector. He is responsible for Culture Impact in The Republic of Ireland.
